Cory Roth

Real California Milk

UX Design Lead, c.2015-2016   |   Visit Site

The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, was established in 1969 to share the stories of the farmers, the cows, and the land that make Real California Milk so special. CMAB asked us to build a responsive website that tells the real story of California dairy farming and busts the myth that dairy farming is an antiquated industry.


The Team

Creative Directors: Andy Hsu, Cris Strittmater, Christine Outram. Strategy: Brendon Volpe. UX: Cory Roth, Jin An. Design: Justin Graham, Rachel Ma, Samantha Poet. Copy: Marijke van Niekerk. Technology: Sean Schricker, Ali Klein, Daniel Smith. Production: Lauren Brown, Vanessa Scanlan. Account: Mel Smith, Cassie Pappas. CMAB: Jen Giambroni, Michael Freeman. 


My Work

Selected samples of my work, 100% handcrafted by me